THE BETTER CATCH | A SEA OF POSSIBILITIES
The Better Catch
The Better Catch is our year-round invitation to discover delicious seafood with a great story. Each season brings featured species, fresh flavors and an easy way to meet the people and places behind the food.
Welcome to The Better Catch
Watch Barton kick off the adventure
Why It Matters
Delicious seafood can do a world of good
When sustainable seafood is easier to understand and more exciting to eat, more people choose it. That supports healthy waters and the fishers, farmers, processors and communities who make every meal possible.
The Program
Join the Catch
Three species take the spotlight each quarter. National Seafood Month turns up the celebration every October, but the tasting, learning and sharing continue all year.
Your Next Great Catch
3 FEATURED SPECIESEVERY QUARTER
Try a familiar favorite. Say yes to a fish you have never met. Ask where it came from. Every delicious discovery helps build a stronger future for seafood and the communities that depend on it.